What Today's Kids Might Become

  November 27, 2017
In a 2017 survey commissioned by Domino’s Pizza, children were asked: 

  • What do you want to become, when you grow up?  


Over 1,000 answered.



12% said “Entrepreneur”; 7% wanted to become actors or musicians; “Athlete” scored 2%. 







What do business owners, movie stars and professional athletes have in common?  



All three careers involve creativity. 



In “Creative Writing and Day-Dreaming”, Sigmund Freud writes that the “creative” manages to continue their childhood games into adult life: 

  • “The child’s best-loved and most intense occupation is with his play or games.” (Freud, 1907)


So - what’s the difference between Play & Work?



“There are two kinds of work - one good, the other bad; one a blessing, the other a burden.” (William Morris, 1885)



True creativity rests on finding a vocation. For many, work is a way to pay for life. For the handful of creatives who manage to make a living, however, their labour is fundamental to their identity. Changing jobs - for the creative - is not as simple as a handover at work; it involves giving up what matters most; a dramatic divorce of passion and intellect.  



Celebrities manage their childish streak so effectively that what was once so personal (a hobby, for example) becomes praised by the general public. 



The rest of society - William Hazlitt (1826) writes - must “become employed” to live functional lives; achieving joy only from a pay cheque and sense of humour. 

  • Are you in the 12% of people who want to start a business? 


The first three steps - for this creative impulse - should be to test it in reality. 



If so - ask yourself:

  • What is the exact problem that we solve? Who do we help, and why? 

  • Who is going to pay me for this product or service? 

  • How can I talk to a large number* of potential customers to discuss this new idea? 




*Consider Jason Lemkin’s 20-Interview Rule







Alternatively, as a successful start-up business, we can help…



What do we do? 



HappyWork.com matches available job-seekers to available jobs by examining each job-seeker’s skill set, motives, and areas for potential. This unique tool helps organisations find the right people to hire: those who match the company’s culture and job requirements.