What You Absolutely Must Do Before Any Interview

  August 21, 2017

Let’s employ the active listening skill we discussed in our second email.

Before someone pays you for your time, you must first discover exactly why the organisation would consider doing that; what motivates them to buy your time?

Prior to the interview, take time to understand who in the company you’re likely to meet, how they define their role on LinkedIn, and what problems you can solve. Pro tip: Find them on Facebook, too, and look for discussion points, such as similar interests.


A wonderful tactic to succeed in an interview is to discuss emerging trends in their industry. Your goal is to show how you can solve their problems in the short term, and advance the business they’re recruiting for in the long term.

One way to add value to a business is to research a subject rapidly growing in popularity. Let’s suppose you’re interviewing for a job in marketing. We recommend before the interview, you Google search “marketing trends 2017”.

If you learn a great deal of information on a topic that quickly becomes a high priority, you’re instantly fashionable! This makes you likely to become the “go-to” person for information on that particular topic, and a very valuable asset to your employer.

Lesson from this article:

Research and learn your area of work in detail. Becoming a subject matter expert in a specialist area can make you invaluable to others and enable you to become the “go-to” person. You’ll quickly earn people’s trust in your judgement.